Issue no.86 of Magazine B explores the inception and practices of USM Haller.
"Renowned furniture brand USM was founded in the Bern village of Münsingen, Switzerland, in 1885. Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961. USM Haller, the company’s first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired worldwide for its sustainability and timeless, modern aesthetic..."
B IS AN AD-LESS MONTHLY PUBLICATION THAT INTRODUCES
ONE WELL-BALANCED BRAND UNEARTHED FROM AROUND
THE GLOBE IN EACH ISSUE. BETWEEN ITS COVERS,
B NOT ONLY SHARES UNTOLD STORIES BEHIND THE BRAND
BUT ALSO ITS SENTIMENT AND CULTURE THAT ANY READERS
INTERESTED IN BRAND MARKETING AND MANAGEMENT CAN
LEAF THROUGH WITH EASE.
Please allow 3-4 business days to ship